Our Story

Good tailoring is not defined by cut and fit alone. One of the most important skills a tailor needs is the ability to listen.

That’s something I learned over time, and often the hard way.

I left school at fifteen with no qualifications and an abundance of undisciplined energy. My only real intierests were tailoring and sport. Tailoring was the calm in my life; sport was where I released that pent-up energy. When not playing football I would spend hours researching tailors and their styles, studying proportion, cloth, texture, and colour combinations. Early influences on what would later become our house style were the late Dougie Hayward and Edward Sexton.

I knew what I liked, the styles, shapes and silouetts but I didn’t yet know how to express it.

I had energy and ideas, but no structure behind them.

What I lacked was discipline and direction.

That understanding came a few years later, during my time in the military.

At eighteen, I joined as a Physical Training Instructor and later qualified as a Parachute Jump Instructor, eventually amassing over 6,000 jumps. A highlight was spending six years attached to the SAS — an experience that shaped how I approach everything I do today. You listen intently. You prepare properly. You’re honest about what’s possible. You work hard and give your very best every day. Trust and reliability are everything, and you take responsibility for the outcome. There are no shortcuts, and no one else to blame. In that environment, lives are at stake.

A serious injury forced a change of direction.

What felt like a full stop turned out to be a happy return.

Tailoring and design had always been there. It’s in my blood. I grew up in it. My great-grandmother was one of the first female tailors in London, working at a time when doing the job properly wasn’t optional, it was expected. Responsibility to the client and respect for the craft came first. That standard has never left. My uncle was a BAFTA and two-time Laurence Olivier Award winner for film, television, and theatre costume and set design.

Returning to tailoring with discipline and perspective changed how I saw the industry.

Time spent working alongside a Savile Row master tailor reinforced my belief that good tailoring is built on care, consistency, and responsibility — not reputation alone.

Too many established houses were relying on reputation rather than relevance. The world has changed. Service had slipped. Rules were followed without being questioned. Clients were told what they should want, instead of being listened to. The craft still existed — but the care around it was often missing.

Edward George Tailoring grew out of that feeling.

Our house stands with one foot firmly in tradition, made relevant for today’s world. We respect the foundations and craft of tailoring, but we don’t treat them as untouchable. Every decision has to make sense for the person wearing the garment now — not for the sake of habit or hierarchy.

Listening is where everything starts.

Listening to how someone lives and moves through life. When they’ll wear the garment. How they want to feel in it. What they want it to say quietly, without explanation. Then asking the right questions, carefully, until the direction becomes clear.

We make clothes to be worn and enjoyed.

Our style is rooted in British tradition and refined for today’s world. Confident, sharp, and unapologetically stylish — but never loud or overbearing. Designed to age beautifully, to be lived in, and to become part of someone’s life, not something reserved for rare occasions.

The standards we work to aren’t theoretical. They come from years of lived experience, from learning discipline early, the hard way, having it tested daily, and carrying it forward into the work. Honesty matters. Preparation matters. And the responsibility for the result always sits with me.

Edward George Tailoring isn’t about nostalgia, and it isn’t about fashion.

It’s about doing things right, building trusted relationships, working with clarity, care, and conviction, and creating clothes that make sense, that you love, and that love you back.