Coloured Buttonholes: A Small Detail. A Big Mistake

Falsely Sold As "Personality". Marked As "Luxury"

Somewhere along the way, coloured buttonholes became a "thing" in modern tailoring.

Bright blue on navy

Red on charcoal

Purple on almost anything

Sold as "personality". Marked as "luxury". In reality they're loud even tacky. More often than not, they do exactly the opposite of what good tailoring should be. They Distract!

If Your Buttonholes Need To Be The Star... The Suit Is Already In Trouble

A great tailoring never relies on gimmicks. The interest should come from the cut, the cloth, the texture, the pattern and above all else, the fit. That's where the real elegance lives.

A beautifully balanced and shaped lapel. A  clean sharp shoulder line. A clean shaped chest and back. Cloth with depth and character. These are the details that make people look twice.

Quiet Confidence Always Wins

A bright buttonhole often feels like its trying way to hard. Worse still, it instantly dates the jacket. What feels fashionable today looks out of date and tired remarkably quickly. True style should always outlive trends, not chase them. A great suit holds its own quietly, confidently, year after year after year.

The Eye Should Be Drawn To The Person Wearing The Suit

Great tailoring frames the wearer. It should draw attention to posture, shape, presence and confidence. Not pull the eye toward an unnecessary detail stitched on the lapel.

If You Want Individuality, There Are Better Ways To Find It.

Personality in tailoring should feel natural, not forced.

Choose a better cloth

A beautiful texture

A stronger silhouette

The perfect fit

And if your tailor suggests coloured buttonholes. Choose a better tailor.

We believe all your suit or jacket ever needs are beautifully hand-sewn buttonholes toned carefully to the cloth. No tricks, no distractions, just timeless tailoring designed to speak for itself.

Simply put - let the suit do the talking